A slow website costs local jobs

A homeowner searching “AC repair near me” is on a phone. If the first screen takes four seconds and a video autoplays, they call the next shop.

What to cut first

• Logo carousels and placeholder “client” rows (Logoipsum, random Unsplash).
• A second background video on the homepage.
• Uncompressed PNG heroes. Use the builder’s WebP path if it already wraps images.

What to keep

• One H1 that names the trade.
• A tap-to-call number.
• A short first paragraph and a form or button. GHL on-page list.

Why it ranks

Speed is not a vanity Lighthouse number. It is whether the page can be the website behind a Maps listing. Maps still needs a site that matches the profile. Maps factors.

If the current site cannot be saved, that is the full-presence layer in Nexus vs Quantum vs 360. Get started.

Ethical AI · Frisco, TX · 469-669-2728