Seasonal HVAC search: what to publish before summer and winter

A year-round “AC repair” homepage does not match the week people search. Before the first heat wave they type tune-up, filter, and spring start-up. Before the first freeze they type furnace check and heat not working. Publish those pages and Maps posts on that calendar — not when the truck is already booked out.

Publish the tune-up page before the search spike

One page for cooling tune-up. One page for heating tune-up. Name the season, the city you actually drive, and the job: coil clean, refrigerant check, filter, thermostat, safety switch. Do not copy last year’s paragraph and swap “summer” for “winter.” Put a finished-job photo on each page. If you already keep honest service-area pages, link the tune-up page from the cities you serve that month.

Use Maps posts the week the weather turns

Google Business Profile posts die fast. Write them the week the search starts, not in January for July. One photo of a filter change or a furnace check. One sentence with the job and the city. Hours and the emergency line if you run one. Categories and photos still have to match the invoice — see the HVAC and trade Maps checklist.

What not to do

Do not run a single “HVAC services” slogan all year. Do not invent a second profile for “summer specials.” Do not publish a city you do not drive. One phone. One name. Matching listings. Seasonal pages sit on top of that, they do not replace it.

A simple calendar

March–April: cooling tune-up page live, one Maps post per week, ask for reviews on spring start-ups. September–October: heating tune-up page live, same rhythm. Peak heat and peak freeze: emergency repair page and same-day hours. Keep the rest of the site stable so Maps does not see a new business every month.

Need the pages and Maps posts on that calendar, not another slogan? Get started.

Ethical AI · Frisco, TX · 469-669-2728